A recent article by Peter Osnos, The Platform: Good Reviews Are No Longer Enough, should be required reading for the novice author. It considers how a book review in a respected weekly newspaper used to be what made a best seller - snag a good one and your book got the kind of attention that makes people talk and hopefully buy. Well today it seems, not so much.
Armed with Facebook, Twitter and a list of Internet book sites and reviewers, a good book and a savvy author can develop their own social media platform, launch an effective campaign and rack up the sales. Of course, a good review in The New York Times Book Review would be good too.
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